New York Trip Case Study Example | Topics and Well Written Essays - 750 words

New York Trip - Case Study Example New York is one of the towns in the world that is highly populated and most visited places in the world makes it expensive to visits for vacation in comparison to other cities. An estimated $10000 was spent on the day trip to New York for my family of four. This included all the flights, accommodation, food, drinks and every other expense. The Flight from Miami to New York via Delta Airways cost $400 per person, and it took 3hours for a non-stop trip. At New York City, we booked the Avalon hotel for the bed and breakfast option the hotel had an executive accommodation and at this particular time of the year the management was giving its customers a 10% discount. For the three nights we spent at Avalon, and we incurred an estimated cost of $3000. During the second day of the travel to New York City, we decided to watch a family friendly show at one of the theatres. At Gershwin Theatre, we decided to watch the show wicked. The reason we choose this show is that it is filled with fun, it’s kid-friendly since we were in the company of my 10-year brother, and most importantly my parents were interested in watching a comedy show. The Entertainment Weekly characterized the wicked show as the â€Å"The best musical of the decade.† The ticket for the wicked show was being sold at $70 per head. This show was family friendly, the only disadvantage is that my younger brother found it too long for his age, he was enjoying it but at his age any show that lasts for more than one hour is too much. The second show in my trip to New York City was â€Å"live of the saints†, this is a short story that we selected since it was getting late, we were tired and for this reason we preferred to watch a show that was short, brief and family-friendly as well. The show was at Gershwin Theatre as well. My little brother was already exhausted from the last show, but he seemed to enjoy this show that the previous

Markets and customers Essay Example | Topics and Well Written Essays - 1500 words - 1

Markets and customers - Essay Example promotion consists of the advertising, sales promotion, public relations, and sales efforts designed to build demands and awareness of the product or service. (Cheverton, 2004) Though these elements are independent contributing to various strategies that can be developed from each P, it can be also said that, the variables are dependent or at least there is a common factor which is dependent on all these variables which is sales volume. This paper consists of some arguments put in favour of and against the dependency of marketing mix variables. Marketing takes care of the delivery of the product to the customers taking care of their needs as well as the organisations needs. Marketing mix can be explained as the different tactics adopted by a marketer to make the product more appealing to the customers. This involves certain critical decisions. Some of the examples are decisions regarding the products that should be offered for sale, price of the product, markets where products may sell and the means of communication with the consumer for the sale of the product. (Goi, 2009) Different weightings can be given to different elements leading to a better offer that attracts the customers of various styles. Now owing to the increased importance of marketing, these 4P’s have been transformed into 7P’s which are product, positioning, people, packaging, place, promotion and price, whose vivid combinations would determine the success of the product or the service. (Hisrich, 2000) For example, marketing mix can be compared to the ingredients of a cake, and the final outcome is the sum total of all the ingredients put into it. Depending on the kind of strategy adopted the combinations of marketing mixes will also vary as the main ingredient changes in accordance with the cake that is being manufactured. The combination is decided by many factors which are the marketing objectives of business, the access to finance, changes in technology, the feedback from marketing