ADVERTISING CAMPAIGN Assignment Example | Topics and Well Written Essays - 750 words

ADVERTISING CAMPAIGN - Assignment ExampleAll these factors are combined together piece of music developing a stiff fall guy control in the industry. Purina Pet Care is a brand of Nestle that offers quality food for dogs and cats. The company designs completely its advertisement feeds in a manner that outlines its products to be of superior class for all pets. Purina Pet Care desires to establish a strong brand image so as to moderate that it is number one choice of all pet owners. Their target market is growing and young families who are inclined towards having more than one pet. In all Purina Pet Cares advertisements main focus is pets and their owners. One of their recent campaigns had a tagline a dog food you can rely on. This description clearly states that Purina Pet Care considers them to deliver superior quality dog food in America. A new advertisement campaign can be designed by the company in order to highlight additional features which cannot be easily imitated by c ompetitors. The main objective of this campaign is to state their image of a top brand and outline quality ingredients which safeguard health of pets.The brand Purina Pet Care is part of a famous global brand known as Nestle. Every year the company invests lump sum amount in advertising activities so as to create long term impact on target audience. This campaign would be mainly for newspapers since it is appropriate media to communicate brand message to target segment. A budget of $10M can be allocated for this campaign encompassing ad designing, broadcasting, etc. The frequency rate of this new campaign also would be increased. This shall be done to ensure that advertisement campaign triggers in consumer mind. It is often observed that external information obtained done word of mouth or advertisement campaign plays a vital role while making final purchase decision. In intense competitive market place Purina Pet Care can sustain its brand position through designing innovative adv ertisement campaigns and broadcasting it a